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Spinsight was founded in 2008 with the aim of providing real-time analysis of sports events. “There’s nothing better than showing our products to a new user and seeing their eyes light up when they see what our technology is capable of and how it will be able to help them achieve their business and personal goals.” says Alex McAndrew, Commercial Director at Spinsight Ltd.

As processing power and bandwidth availability continues to grow, says McAndrew, so does the opportunity to deliver more data and content to end users quickly and efficiently. “What we’re excited about is using this opportunity to bridge the gap between in the in-stadium and out-of-stadium experience both for fans and coaches alike.”

In the competitive industry of video analysis, McAndrew highlights the importance of adapting to the ever-changing requirements of customers. “What we found when shifting our efforts from R&D to commercialization was that the limiting factors of advanced technologies in the coaching world were not the technologies themselves, but rather how the technologies fit in with the workflow of the end users. It’s fine to have a solutions that does XYZ, but if it doesn’t fit in with your customer’s processes then it’s not going to be adopted. Therefore, we continuously engage in open dialogue with our users in order to ensure maximum utility of the solutions we provide.”

Spinsight’s innovations were apparent in early projects, such as that implemented for various Home Nation rugby unions. This served as a foundation for what later would become the K2 Camera System in use by rugby organizations throughout the world. “This led to a deal with a major football (soccer) league in North America as well as a partnership with a leading football (soccer) analysis provider that recognized the significant opportunity afforded by our technology.” says McAndrew. He points out that Spinsight continues to lead the industry in providing innovative video analysis solutions. “We look forward to making advanced video analysis technology available to broader swathes of the market. This means continuing to make our solutions easier-to-use, more affordable, and compatible with an even greater set of complementary technologies.”

McAndrew adds that Spinsight hopes to extend its services to include spectators as well. “We have some developments in works that we look forward to revealing soon which we believe will not just add value in the world of coaching analysis but also demonstrate how video and data can be used to foster better communication with fans, the press, and other stakeholders within your organization.”