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According to a popular study, 31% of small business owners said they don’t use social media because their customers don’t use it.

So the plausible answers to the above query can be:

1. Try to bring your customers on the social media
2. Reach your customers right where they go.

Most social media experts who provide consulting services to the corporate world especially that design a strategy for small and medium enterprises would vouch to go for the second choice. However, there can also be a solution based on first approach i.e to try and bring customers online so as to make a business community on a social media specifically designed for businesses around the world. Companies in the business community can find and follow other companies to experience collaboration like never before. In simpler words, “a facebook for every business” or “the b2b social media” is the need of the hour.

For better understanding, the solution can be a B2B collaboration platform for SMEs to connect and collaborate with companies worldwide. This will allow them to increase marketing and sales effectiveness, increase customer experience and retention and multiply employee productivity by leveraging the B2B community, secure intranet and apps marketplace.

Since it’s a social media for businesses, every business association, every company, every employee can make use of the following that constitute the present day social media.

• Blogs
• Groups and discussion forums
• Micro blogs
• Video and Photo sharing
• Option to interact with the existing social networks (Facebook, LinkedIn)
• Classified products or services, company, people, jobs, events directories
• Customer review forum and much more.